What is crowdfunding at Pacific?

Crowdfunding is a way for students, faculty and staff to raise funds for projects and programs that make an impact at University of the Pacific. Each project has a specific goal and timeline, and donations directly support that initiative. 

Crowdfunding is also a great way for community members to become involved with the many exciting things happening at Pacific. It encourages a community of philanthropy on our three campuses and beyond!

All Pacific Crowdfunding projects are student/faculty-owned, meaning that 100% of the proceeds directly benefit your project. If you are a current Pacific student or faculty member, we encourage you to view our Crowdfunding Toolkit. Once you are ready, submit an application with your fundraising idea. The Office of Annual Giving will set up a crowdfunding page and help you develop a marketing strategy and fundraising plan to ensure your success.

How does it work?

Our crowdfunding platform, powered by Gravyty, allows project teams to create a campaign page, share their story, and invite donors to give online. Campaigns usually run for 30–45 days and rely on outreach through email, social media, and personal networks.

Although there is no set dollar range for projects, the goal must be appropriate and reasonable. Like most crowdfunding projects, your fundraising total will come from many small gifts as opposed to a few large gifts. Suggested fundraising goals are $500-$5,000. If you are hoping to raise more than $10,000, please reach out to the Office of Annual Giving directly for alternative opportunities.

Who can start a project?

Examples include:  

• Student organizations/clubs projects and initiatives  
• Research or academic projects  
• Service trips, professional development (e.g., conferences), experiential learning experiences, or community engagement programs  
• Athletics   
• Performance Groups  
• Special events, scholarships, or anniversary celebrations

Projects should not be for personal expenses, political campaigns, or anything outside university guidelines. 

How do I apply to launch a campaign?

Interested in starting a project? Complete our crowdfunding project application here or reach out to Christina Gusman-Meyers at cgusmanmeyers@pacific.edu. She or someone in Annual Giving will connect with you to review your idea, timeline, and fundraising goals.

How are donations used?

100% of all funds raised go directly to the project’s designated university account. Project managers are expected to use donations for the purposes described on their page. Unused funds will be directed to a related area or the Pacific Fund to support student success.

Are gifts tax-deductible?

Yes! Gifts made through Pacific’s crowdfunding platform are considered charitable contributions and are tax-deductible to the extent allowed by law. Donors will receive an email receipt for their records.

What happens if a project doesn’t meet its goal?

Every gift still makes a difference! Donations are transferred to the project’s account regardless of whether the campaign goal is met.

How do I share or promote a campaign?

You can help a project succeed by sharing its page on social media, texting the link to friends and family, or emailing alumni and supporters. Word of mouth is one of the most powerful tools in crowdfunding!  View our toolkit here for more information on how to share and promote your campaign.

Who can I contact with questions?

For questions about starting or supporting a campaign, please contact: 
University of the Pacific – Office of Annual Giving 
Email: pacificfund@Pacific.edu